Leaps of Consciousness

Inversion is lying to conceal the truth.

If you were being deceived by someone more intelligent than you, how would you ever know?

There is an answer: gut feeling or intuition.

In his book Propaganda (published in 1928), Edward Bernays openly boasts how he can influence people without them knowing it.

How is it done?

By directly programming our subconscious without our knowledge or consent.

What’s the subconscious?

Our mind is like an iceberg. Our conscious mind is the 5% above the water. The hidden 95%, the subconscious, is below the water and controls all our automatic processes: survival memory, heart rate, breathing, digestion, driving, etc. It is very fast and very powerful.

Our subconscious keeps us safe by constantly scanning for threats and using patterns and repetition. It is a throwback to our reptilian past and lives in the limbic system.

Certain patterns are more of a threat, e.g. a snake or spider, and others denote greater safety. e.g. the more often something is seen, the higher up the safety list it goes. It is judged to be what the herd is doing, and we want to fit in with the herd to be safe. This is how advertising and product placing works.

How often do you see coffee or alcohol on TV or in a film?

We scan about 11 million things a second and store all of them in our subconscious. We are only conscious or aware of about 140 of them a second. The subconscious sorts the mass of data into ‘safe’ and ‘safest’ cards, as in our distant past, we wouldn’t survive for long outside the herd. Things seen more often go higher up the safety list.

Unfortunately, what’s safe has nothing to do with morals, ethics, logic or rationality. The unconscious has no concept of the past or future and only exists in the present. It makes very fast decisions based on guesswork and can make us move extremely fast if, for example, we’re about to get run over by a car and jump out of the way.

It is all completely automatic, and we are not aware it’s going on at all. The more tv, films, games and social media engaged with, the more programming received. That’s why TV programmes are called ‘programmes’. It’s in plain sight.

That's the 'how', but what about the who and how?

Scroll down to the GPPP - The Global Public Private Partnership.